Strategy. Messaging. design.
brand strategy
Strategy workshopping to define the vision, mission, positioning and core voice of the brand. Construct a messaging framework, tone of voice and vocabulary for consistent verbal communications.
Partnerships
Identify strategic brand/lifestyle alignments, co-marketing programs and public relations campaigns between like-minded partners to capture new markets and reinforce brand relevance.
public relations
Leverage media relationships across multiple channels to build awareness and generate buzz. Prep executives for public appearances, develop timely press releases, fact sheets, bios and talking points. Utilize events and social media to establish your brand as a thought leader.
MESSAGING
Develop thoughtful copy for audience-specific channels from top-of-funnel content (website, landing pages, pitch decks, brochures) to build brand awareness, to bottom-of-funnel collateral focused on generating leads and cultivating conversions (white papers, annual reports, nurture campaigns).
Design & Art Direction
Visual Identity
Logo and wordmark expressions, typography, colors, photography approach and guidelines to demonstrate the brand in context.
print Applications
On-brand product and object development. Branded gifts, brochures, pitch decks, business suite.
DIGITAL Activations
Website development, landing pages, video, social media campaigns, email templates, CRM and marketing automation.
