Bienville Capital
Bienville Capital is an investment firm based in New York City. Their sole focus is bringing investors new ideas. In 2019, we designed a new messaging strategy and visual identity for the brand that communicated the firm’s integrity, service and stability alongside its youthful spirit.
“We hired Caitlin to help us realize a new vision for Bienville — one that truly captured the energy and enthusiasm of our brand. We didn’t want to look or sound like everyone else. And now we don’t.”
CAMPAIGN APPLICATIONS
We developed a new visual identity for Bienville including treatments for the use of typography, colors and photography brought to life across a variety of print and digital campaign applications including a new website and brand video (above).
team photography
In keeping with the new brand direction, we coordinated a team photoshoot hoping to capture a more authentic energy. Less standing in front of white walls in a tie. More smiling. Laughing. Moving. Authentic moments that capture the energy and spirit of the leadership team. Giving the firm a more approachable face.
Additional activations
Salesforce & Pardot
Reconfigured firm data and built a custom Customer Relationship Management platform for Bienville’s unique sales cycle. Since launching Salesforce Lightning and Pardot, the firm is now poised to scale and create more individualized communication programs for its investors.
Fund-Specific Gated Microsite
In lieu of the traditional PPT presentation, Bienville’s gated microsite provided prospects interested in learning more about their investment products with a more engaging and interactive user experience—completely digital, optimized for mobile and updated in real time.
Investor Gifts | Corporate Swag
Bienville’s custom investor gifts and corporate swag were designed to bring the brand’s playful spirit to life. Like-minded brands tapped for individual activations included: Rhone, NIKE, Lululemon, Arc’teryx, Weatherman Umbrellas, Banker bags and more.
