destinations in focus
leica camera
Facilitated partnership between Exclusive Resorts and Leica Camera, the industry’s most iconic and revolutionary camera brand, marrying the worlds of luxury travel and photography. The first collaboration of its kind, the partnership provided Exclusive Resorts members with access to Leica Akademie’s team of instructors and over $100,000 worth of Leica cameras and sport optics to use while on vacation—Leica on Loan—in one of the Club’s 300+ villas spanning the globe.
“This partnership provides a unique opportunity for Leica customers to redefine how they learn photography and vacation, while introducing Exclusive Resort members to the Leica experience and approach to travel photography.”
slim aarons gallery series
As part of the “Destinations In Focus” campaign, we contacted Mary Aarons, daughter of iconic photographer (and Leica enthusiast) Slim Aarons, alongside several renowned Leica photographers to visit Exclusive Resorts villas and recreate some of Slim’s most iconic images. The photographs would later be part of a Leica gallery series that would tour the U.S.
#beacollector influencer campaign
Influencers like videographer Christina Hodnet traveled to Exclusive Resorts’ residences in Costa Rica to create video renditions of iconic Slim Aarons moments as part of the Club’s Shoot Like Slim photography contest on Instagram using the hashtag #BeACollector to support the brand’s latest advertising campaign.
