CURATED Magazine
CURATED Magazine is a 140-page bi-annual glossy publication created for Exclusive Resorts. In addition to spearheading the project, I oversaw the development and execution of editorial alongside creative and content re-packaging for dissemination across the Club’s digital, social and partner platforms (including AMEX Centurion lounges) to help support acquisition and retention strategies. As well as the development of a new digital environment for the editorial content on ExclusiveResorts.com to help drive SEO and engagement for the luxury-lifestyle brand from 2015-2017.
“For Caitlin, it’s more than just telling a beautiful story. Her talent is for developing the strategy behind the content. There is a purpose behind every word and every issue she creates to support the brand’s underlying goals.”
destination features
Much like a traditional travel publication, CURATED content focused on Exclusive Resorts destinations. Multi-page feature stories allowed us to profile each destination — highlighting member-specific benefits and activities during the off-season to drive revenue.
member interviews
Another key focus of CURATED was to establish a member voice and community. We did this by profiling ER members in each issue as part of a “Conversations” and “Iconoclast” series.
