EXCLUSIVE RESORTS
While at Exclusive Resorts, I was responsible for developing and executing brand and content strategies targeting the top 2% of affluent households in North America. After identifying leading motivators, I oversaw a comprehensive re-branding campaign that included a multimillion-dollar refresh of Exclusive Resorts’ website and a complete overhaul of all brand messaging, collateral, email, and direct mail campaigns.
video series
“Caitlin is an excellent producer of curated content. I was constantly amazed at her creativity and versatility.”
MEMBERSHIP GUIDE
There are so many choices when it comes to luxury travel today—hotel stays, villa rentals, timeshares, ownership of a vacation home (or homes), destination club membership or any combination of the above. Within the Membership Guide, we clearly defined why Exclusive Resorts is different, in an engaging, editorial-style format.
Strategic Partnerships
While at Exclusive Resorts, I worked to identify strategic brand/lifestyle alignments, co-marketing programs and public relations campaigns between like-minded partners to capture new markets and reinforce brand relevance. Here are a few highlights:
The collaboration commenced with a private in-store, after-hours "Locked In" event for members hosted by then Barneys’ Creative Ambassador-at-Large Simon Doonan. Cross-marketing also included integration of ER into the Barneys influencer rewards program.
The Sur La Table Gourmet Pantry introduced a collection of SLT’s gourmet food items to ER’s pre-arrival grocery-stocking menu. Members were also invited to celebrate the holidays in a collection of Holiday Homes decorated by Sur La Table for Thanksgiving, Christmas or Hanukkah.
The first collaboration of its kind, the Destinations In Focus partnership between Leica Camera and Exclusive Resorts provided ER members with access to Leica Akademie’s team of instructors and over $100,000 worth of Leica cameras and sport optics to use while on vacation.
